Whole Bean Grand Opening

Brand Launch Landing Page Comp for a Coffee Shop

The Clients : Whole Bean Coffee Shop Owners

The same group of friends that I helped creating the Branding Style Guide for their new location and phase of their brand as seen here.

A group of friends that love to travel and share their love for gourmet, organic fair trade, artisan coffee and delicious clean food.

From their travels and favorite foods, Whole Bean Coffee Shop was created.

Embracing ethical sustainable sourcing and production, wherever they open their locations, they pride themselves on serve all and to offer delicious options such as gluten free, vegan, keto and more.

The Brief

Services Provided

Grand Opening Landing Page Comp | Rebranding Launch

Tools Used: Adobe Photoshop, Adobe Illustrator

Role: Lead Designer (Solo)

Timeline: December 2020 (Case Study updated Feb 2026)

The Challange

Following a successful rebrand, the client opened a new location and required a high-impact landing page composition. The goal was twofold: introduce the refreshed brand identity to a new demographic and create a digital "grand opening" experience that converted casual visitors into loyal customers.

My role

Building on the Branding Style Guide I previously developed, my objective was to design a comprehensive website composition. This served as a visual blueprint for the development team, ensuring the brand’s new tone and voice remained consistent across all digital touchpoints.

Strategy

Translating the static Brand Guidelines into a responsive web layout required several rounds of experimentation with spacing and visual hierarchy to ensure the 'organic' feel of the brand didn't get lost on a digital screen.

Strategic Direction

Leveraging the existing brand identity, I used the established color palette and typography to anchor the website’s visual language. The goal was to ensure that the transition from physical shop to digital presence felt seamless and intentional.

Strategic Insight

This wasn't just a website layout; it was the digital "handshake" for the brand. To drive customer retention from day one, we focused on "The Lead Magnet"—offering a free muffin in exchange for an email signup. This transformed a one-time landing page visit into a long-term marketing opportunity.

Key Design Decisions

Based on the client's objectives, the design prioritized three core elements:

Grand Opening Visibility: Prominent event details (Date/Time/Location) to drive foot traffic.
List Building: A "Pen Pal" themed CTA to humanize the brand and grow the mailing list.
Social Proof: A dedicated testimonial section featuring reviews from existing locations to build immediate trust with the new community.

Final Product

Conclusion & Reflections

The Outcome

The final landing page composition successfully bridged the gap between the new Brand Identity and a functional digital experience. By prioritizing clear calls-to-action and social proof, the design provided the client with a strategic roadmap to launch their new location with confidence.

Key Takeaways

Consistency is Key: Having a robust Style Guide made the web design process significantly more efficient, as the "DNA" of the brand was already established.
Design for Conversion: I learned that a beautiful layout is only half the battle; integrating a "Lead Magnet" (like the mailing list incentive) is what turns a visitor into a customer.
Collaboration-Ready: Designing with "web creators" in mind taught me the importance of creating clean, organized files and clear visual hierarchies that are easy to translate into code.

What's Next?

With the digital blueprint complete and the branding established, Whole Bean is now equipped to grow its community both in-person and online.

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